Overview
A single system vs piecing it together
SwipeSimple is a single app where merchants take payments, send invoices, and manage their business — whether they're at a counter, on a job site, or working remotely. The competition requires merchants to piece together separate tools and manage them on their own.
SwipeSimple
One seamless system
A single platform merchants learn once and grow with — mobile, terminal, web, and POS all connected from day one with one login and synced data everywhere.
Dejavoo
Built around the hardware
A terminal-first ecosystem with multiple software options depending on which hardware you pick. Merchants and resellers have to select the right combination of device, software, and configuration.
Valor PayTech
Built around the gateway
A payment gateway at the core, with separate software and hardware add-ons layered on top. Getting full functionality means connecting multiple components that don't come bundled together.
Summary comparison
| SwipeSimple | Dejavoo | Valor PayTech |
|---|---|---|
Single software platform from day one | Hardware-first ecosystem with multiple software options depending on device and use case | Gateway-first ecosystem with mix-and-match software and hardware combinations |
Built around mobile capabilities, hardware optional | Hardware-first architecture | Gateway + hardware required for full functionality |
Features included and ready to use | Business tools layered around terminals or separate software, activated as add-ons | |
Simple deployment and onboarding | Product selection and configuration required across devices and software | |
One login, synced data everywhere | Multiple products and workflows depending on terminal and software combination | |
Target Market
Sweet spot & vertical fit
SwipeSimple is purpose-built for owner-operators and small teams who need to take payments in multiple ways without the complexity of managing separate tools.
The ideal SwipeSimple merchant
Owner-operator or small team
Takes payments both on-site and remotely
Sends invoices after completing work
Wants fast setup over deep customization
Prefers minimal hardware
Low upfront investment priority
Field & Home Services
HVAC, plumbing, electrical, towing, landscaping, pest control
SwipeSimple wins
Mobile payments on-site with offline capabilities
Take payment, send invoices or payment links, and store card info without leaving the app
Tap to Pay — no extra fees or hardware
Competition struggles
Mobile requires additional components (RCKT device req. for Valor PayTech)
Terminal required for offline mode — not available on mobile app
Automotive
Repair shops, tow trucks, mobile mechanics, car washes
SwipeSimple wins
Counter + roadside + invoicing all in one place
Card-on-file for repeat maintenance customers
Recurring billing for service packages
Competition struggles
Separate tools for mobile vs invoicing
Hardware dependency and disconnected workflows
Medical & Professional
Accountants, lawyers, consultants, chiropractors, cosmetic surgery, dentists
SwipeSimple wins
Post-service invoicing
Recurring billing
Card-on-file and payment links
Competition struggles
Terminal-first model doesn't fit invoice-based workflows
Disjointed experience across in-person and remote payments
Salons, Barbers & Tattoo
Salons, barbers, nail salons, makeup artists, tattoo studios
SwipeSimple wins
Card-on-file + recurring billing in a single app, no extra software needed
Payment links for deposit collection
Tap to Pay at chair/station — no extra fees or hardware
Online booking add-on with automated reminders and calendar integration
Competition struggles
Built for more complex, hardware-focused businesses
Extra features add unnecessary complexity for booth renters and small shops
Key Differentiators
Where SwipeSimple pulls ahead
Three core areas where SwipeSimple's all-in-one approach creates a clear advantage over the competition.
1
Simplicity vs Complexity
SwipeSimple
Three clear packages for fast setup: Payments, Terminal, Register
Minimal configuration — merchants are up and running quickly
One onboarding path for all merchants
Dejavoo & Valor PayTech
Large catalog of hardware families and software combinations to choose from
Merchants must pick between multiple hardware, OS, and software options
Setup steps vary by device, fee program, and business type — each with its own documentation
2
All-in-One System vs Assembled Parts
SwipeSimple
One connected system across mobile, web, and terminals from day one
Hardware is optional — add it when needed, not required to get started
Everything is included — merchants don't have to unlock features separately
Dejavoo & Valor PayTech
Terminal apps, payment gateway, and mobile apps are separate systems that need to be connected
Hardware is the foundation — full functionality depends on having the right device
What you can do depends on which hardware and software combination you're running
3
Mobile Experience Advantage
SwipeSimple
Single purpose-built app — 4.8 App Store (5.5k reviews) / 4.7 Google Play (3k reviews)
Works offline + Tap to Pay on iPhone with no extra fees or hardware
Designed for mobile-first use — not a terminal product with a mobile add-on
Dejavoo & Valor PayTech
Dejavoo splits mobile across 3 apps (DejaPay Pro Mobile, Tablet, iPOSGo!) with limited reviews
Valor's ValorPay app has reliability complaints; Tap to Pay requires a separate RCKT device
Both products were built around terminals first — mobile was added later
Feature Comparison
Head-to-head feature matrix
Filter by category to see where SwipeSimple's included features compare against add-ons and requirements in competing products.
| Feature | SwipeSimple Payments · Terminal · Register | Dejavoo iPOSpays · AURA Terminal · P18 Register | Valor PayTech ValorPay+VT · Valor Terminals+VT | |||||
|---|---|---|---|---|---|---|---|---|
| Pay | Term. | Reg. | iPOS | AURA | P18 | VPay+VT | VT+VT | |
| Mobile | ||||||||
| Native mobile app | ✓ | N/A | N/A | ✓ | N/A | N/A | ✓ | N/A |
| Tap to Pay on phoneNo extra fees or hardware | ✓ | N/A | N/A | ✓ | N/A | N/A | RCKT req. | N/A |
| Invoicing from mobile device | ✓ | N/A | N/A | ✕ | N/A | N/A | ✓ | ✓ |
| Offline mode | ✓ | ✕ | ✕ | Terminal req. | ✓ | ✓ | ✕ | ✓ |
| Gateway / Billing | ||||||||
| InvoicesEmail + text + reminders | ✓ | Pay acct req. | Pay acct req. | ✓ | ✕ | iPOS req. | ✓ | ✓ |
| Payment links | ✓ | ✓ | ✓ | ✓ | ✕ | iPOS req. | ✓ | ✓ |
| Recurring billing / subscriptions | ✓ | ✓ | ✓ | ✓ | ✕ | SPin req. | ✓ | ✓ |
| Customer card-on-file | ✓ | ✓ | ✓ | ✓ | ✕ | SPin req. | ✓ | ✓ |
| Multi-location support | ✓ | ✓ | ✓ | ✓ | ✕ | iPOS req. | ✕ | ✕ |
| POS | ||||||||
| Inventory management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Modifiers | ✕ | ✕ | ✓ | ✕ | ✕ | ✕ | ✓ | ✓ |
| Discounts + tipping | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Batch management | ✕ | ✓ | ✓ | ✕ | ✓ | ✓ | ✓ | ✓ |
| Reporting / dashboards | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| USB peripheralsPrinter, cash drawer, etc. | N/A | ✕ | ✓ | N/A | ✕ | ✓ | N/A | ✓ |
Additional Advantages
Other reasons SwipeSimple wins
Beyond the product story, these proof points reinforce merchant confidence and help close deals.
68
NPS ScoreMerchants actively recommend SwipeSimple — a strong sign of satisfaction and low churn
99.999%
UptimeDowntime means lost revenue. Merchants can count on SwipeSimple to be there when they need it
US-Based
Support
Support
Real humans, every timeDirect access to knowledgeable US-based experts — no chatbots, phone trees, or long hold times
What this looks like in practice
When a merchant has an issue in the field, they can call and speak to a real person right away. No navigating a phone tree, no waiting on hold, no getting handed off to an outsourced call center. SwipeSimple's US-based team knows the product and helps merchants get back up and running quickly.
Know the Landscape
When the competition can win
Being honest about fit keeps you credible. These scenarios favor Dejavoo or Valor PayTech's deeper specialization.
Dejavoo & Valor PayTech can win
Full-service restaurants needing table management, pay-at-table, and restaurant software integrations
Large retail with complex inventory needs
Multi-location enterprise operators needing deep customization
Businesses requiring customer-facing display hardware
Deep e-commerce integrations (Valor)
Restaurant-specific POS systems (Dejavoo)
SwipeSimple is the better fit when...
Fast setup and ease of use matter more than deep customization
Mobile or field-based payment is a core part of how the business operates
Owner-operator or small team — one person managing everything
Merchant wants to minimize hardware investment
Business needs invoicing, recurring billing, or card-on-file alongside in-person payments
The honest positioning: These businesses prioritize customization, scale, or specialized POS features over simplicity. Pushing SwipeSimple into a full-service restaurant or enterprise retail scenario will lead to a bad experience — and walking away from a bad fit will do more for your reputation than forcing a sale that doesn't stick.
Sales Enablement
Objection handling
Tap any objection to see the recommended response.
"Dejavoo and Valor PayTech have mobile apps too. What makes SwipeSimple different?"
▾
Dejavoo's mobile experience is split across multiple apps (DejaPay Pro Mobile, DejaPay Pro Tablet, iPOSGo!) with limited reviews. Valor PayTech's ValorPay app has documented complaints about reliability, and it requires a separate RCKT device to enable Tap to Pay. SwipeSimple has a single, purpose-built app rated 4.8 on the App Store and 4.7 on Google Play — with offline mode and Tap to Pay built in at no extra charge.
"We already have hardware and don't want to replace it."
▾
SwipeSimple can run on hardware you may already own, or on an iPhone with zero additional hardware. There's no hardware requirement to get started. Merchants can accept their first payment the same day they sign up.
"Dejavoo and Valor PayTech both seem to have easy setups. How is SwipeSimple's process any easier?"
▾
Setup for Dejavoo and Valor PayTech depends on which terminal, software, and fee program you're on. Each combination has its own configuration steps and documentation. SwipeSimple has three packages designed to get you processing quickly, with only basic configuration required — one path, not dozens.
"My team isn't very tech savvy."
▾
SwipeSimple was built for users of all technical levels. The interface is straightforward to navigate, and SwipeSimple offers step-by-step guides and video training on the Support Center. We're also here to help throughout onboarding to make sure your team feels confident.
"We don't have time to learn a new system."
▾
Most merchants are up and running within a day. SwipeSimple is designed to be easy to learn, and we provide support throughout the transition to make sure things go smoothly. In the long run, features like quick reporting, easy inventory management, and seamless transactions save your team significant time.
More Resources
Helpful links
Everything you need to go deeper or share with a prospect.